How to Manage Gen Z: Train, Coach, and Lead with Confidence in Today's Workforce
Brenda Neckvatal
Live: One Dial-in One Attendee
Corporate Live: Any number of participants
Recorded: Access recorded version, only for one participant unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
Corporate Recorded: Access recorded version, Any number of participants unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
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This activity has been approved for
1.5 HR
(General) recertification credit
HRTraininngs is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP® or SHRM-SCP®.
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1-hour and 15 minute concurrent conference session = 1.25 PDCs.
3-hour e-learning course = 3 PDCs.
Managing Gen Z isn't hard because they're lazy, entitled, or too emotional it's hard because they've been wired by a world that leaders weren't trained to lead in.
This is the first generation raised entirely in the digital age. They grew up with Google in their pocket, social media in their face, and cultural chaos on every screen. They're emotionally expressive, fiercely values-driven, and deeply skeptical of authority for authority's sake.
And now they're your employees.
You're expected to manage them. Motivate them. Train them. Coach them. Hold them accountable. Retain them. Lead them.
But no one taught you how to do that. Until now.
"How to Manage Gen Z: Train, Coach, and Lead with Confidence in Today's Workforce" is a leadership course built specifically for today's reality not yesterday's leadership theories. It reframes Gen Z from confusing to coachable and hands you the tools to lead them with confidence, clarity, and consistency.
Why should you Attend:
Let's be brutally honest if you're leading Gen Z the way you were trained to lead, you're already behind.
You've felt it.
The eye rolls. The ghosting. The emotional meltdowns over what used to be a normal Tuesday. The confusion when a simple "no" turns into a full-blown disengagement spiral. Or worse, the silence when they check out mentally long before they leave physically.
And maybe you've started second-guessing yourself:
"Am I allowed to say that anymore?"
"Did I do something wrong?"
"Why can't they just take the feedback and adjust?"
You're not alone and you're not failing. You're just leading a generation that wasn't built to follow in silence.
Here's the reality: Gen Z brings fresh energy, bold ideas, and serious talent but they also come with a whole new rulebook. If you don't learn how to decode their mindset and coach them effectively, you'll waste time managing emotional landmines instead of building high-performance teams.
Ignore it, and you'll start losing your best people.
Get it wrong, and you'll create a culture of walking on eggshells.
Get it right, and you'll unlock a workforce that's loyal, coachable, and surprisingly resilient.
This course isn't just another lecture about "generational trends." It's a tactical leadership system that shows you exactly how to:
Set expectations without being labeled toxic
Deliver feedback without triggering shutdowns
Build trust fast even when you're holding people accountable
Train them in a way that sticks and scales
You'll walk away with scripts, strategies, and a new level of confidence not just to survive leading Gen Z, but to win with them.
If you're tired of guessing, tired of tiptoeing, and ready to get your team back on track this is the course that will finally give you answers that work.
Areas Covered in the Session:
In this course, we'll strip away the fluff and get to the truth about:
- What Gen Z actually wants from their leader (hint: it's not unlimited praise or mental health days)
- Why they emotionally shut down when corrected and how to keep them engaged during performance conversations
- How to set strong expectations without triggering their fight-or-flight response
- What makes them loyal and what makes them quit without a word
- How to hold boundaries with empathy and authority (yes, you can do both)
- How to train Gen Z in a way that sticks, scales, and builds trust along the way
- Through real-world examples, communication scripts, and field-tested frameworks, you'll learn how to balance the heart of a coach with the spine of a leader. You won't just learn how to supervise Gen Z you'll learn how to get results with them, not in spite of them
- The biggest leadership mistakes companies make when integrating Gen Z into their workforce
- Why Gen Z's silence, ghosting, or emotional outbursts are not immaturity but symptoms of deeper misalignment in how we train and communicate
- How to teach older generations to work with Gen Z instead of clashing with them at every turn
- What you as a leader must upgrade in yourself to stay credible, coachable, and confident in the years ahead
You don't need to become soft to lead this generation. You need to become skilled.
Because the moment you stop being able to coach your team you stop being able to lead it.
If you're ready to stop reacting and start leading on purpose this is where your new playbook begins. Who Will Benefit:
- Team Leads
- Frontline Supervisors
- People Managers
- Mid-Level Managers
- Department Heads
- Directors of Operations
- HR Managers and Business Partners
- Learning & Development Leaders
- Talent Development Professionals
- Training Managers
- Small Business Owners
- Division Managers
- General Managers
- Assistant Managers
- Area Supervisors
- Store Managers
- Project Managers
- Shift Supervisors
- Regional Leaders
- Corporate Trainers
- Employee Experience Managers
- Culture and Engagement Leaders
Not only does she help business leaders tackle their toughest people challenges, but she is also a recognized expert in crisis management and group dynamics. As a trusted mentor to leaders and managers at all levels, she equips them with the skills to navigate complex interpersonal issues, resolve conflicts, and lead with confidence. By mastering these skills, they can lead their teams into tomorrow’s rapidly evolving business landscape with resilience, clarity, and purpose.
She really enjoys helping people solve their unique problems, and human resources offered her the ability to support her co-workers in a greater capacity. Having the benefit of working for a total of six Fortune 500 companies, she converted her experience into advising her audience to use tried and trusted best practices that help leaders achieve their workforce goals.
In her 30-year career in human resources and business, she has consulted to over 700 small businesses and 1,000 leaders. She has optimized employee effectiveness and helped leaders develop high-performing teams and navigate intense employment-related decisions.
Brenda is a devoted volunteer in the Navy SEAL Community and is constantly finding new ways of supporting veterans of Naval Special Warfare. She dedicates 32 weeks a year to working with The Honor Foundation to support the career transition of Special Forces personnel by providing them with her knowledge, insight, and creativity.